Altera
Here’s an interesting artlcle that basically says invest in Altera and Xilinx beacuse we’re the future. Wee! 
It’s good to see the company being written about in this way even though the article has its share of mistakes. Embedded soft-core microprocessors are specifically mentioned too, including specifically mentioned Nios II and C2H.
By contrast, Altera recently announced a new microprocessor productivity tool for its Nios II soft core that enables, for the first time, software engineers to design hardware. Nios is already the industry’s most widely used soft microprocessor.
Anyway, the article does a very good job of portraying the market conditions as well as describe variety of products that Altera supplies as well as some of the momentum that we have behind us. So, if you want to know that Altera really really do, then give that article a read.